Behind any media we consume daily, whether movies, shows, advertisements, or even small, simple animations like gifs, a group of professional creatives has spent a long amount of time planning and producing.
From the generation of a simple idea to the publication of an animated film, for example, the process can be divided into 3 stages.
1. Pre-production
2. Production
3. Post–Production
In this article, I'll analyze the first step, meaning everything that needs to happen before various teams in a company begin crafting an idea into reality.

PRE - PRODUCTION